Author and social media Mummy, Giovanna Fletcher welcomed her third son Max Mario into the world this past Saturday, alongside her Musician husband, Tom Fletcher. Max was born at 3:06 PM and weighed in at exactly seven pounds. The newest addition to the Fletcher family was also welcomed by older Brother's Buzz,4 and Buddy, 2.

Giovanna has kept fans regularly updated on her pregnancy via her social media outlets, including her own YouTube channel 'Giovanna Fletcher.' Her channel first began with a series called 'Dear Carrie' where she communicated with her Sister-in-law Carrie Fletcher as a way to stay in contact despite their busy lives.

Carrie, on her channel, would then reply with her series 'Dear Tom and Gi.'

Social Media Mummy

Since giving birth to her oldest son Buzz Michelangelo in 2014, Giovanna has been a voice for Mother's across the country and advocate for women a women's right to choose how she gives birth and raises her child. She has also been open and honest on her YouTube channel about her decision to hypnobirthing and the ups and downs of parenthood.

Mrs. Fletcher has also written a parenting book called 'Happy Mum, Happy Baby' where she wrote about her experiences into Motherhood, including the good, the bad and the struggles that come along with being a parent. Giovanna also has her own podcast of the same name where she invites other celebrity and social media Mummies to share their parenting stories.

Giovanna posts her podcast to her YouTube channel, and each Monday she uploads a series that she had named 'Mumdays' a series where she gives viewers an inside look at what life is really life.

Her goal is to show that all Mum's struggle and to help other Mother's [VIDEO] out there who may feel like they are doing it wrong.

Her series has included; potty training, family days out, family holidays, baby and toddler milestones, transitioning from crib to bed and what happens when you leave a two-year-old unattended with a pot of paint. Giovanna tries to keep her channel fun a light-hearted with a good balance of seriousness when it is needed.

Big Brothers

Fans of the couple were just as proud to welcome a new addition after Giovanna posted a black and white photo of Husband Tom cradling their two youngest sons. Ok! Magazine quoted fans positive comments with one saying “Buddy looks so bloomin’ proud to be a big brother! Buzz is clearly going to be the protector of the tribe!” and quoting another who said “Such a sweet photo! Love the adult arm poking in for security reasons."

Tom Fletcher also took to his Instagram to show off his new addition, posting a photo of his Wife holding the new born [VIDEO] while as his big Brother's lean in to snuggle with the newest addition.

Tom posted the image with the caption "The only thing better than meeting your baby for the first time is watching them meet your other babies. Max is in there somewhere!."

The now family of five have filled their social media with positivity and in return received positive responses from their large fan base, who have always been delighted with their open and honest insights into their lives.