Matt Terry became the 13th winner of the "X-Factor," but the singer looks set to become the latest to fail to take the charts by storm after victory on the television series.
Victory on the "X-Factor" should be sure-fire guarantee of a bright future in the music industry. But there's a number of reasons why Terry will follow in the footsteps of many of those who got to sing the winner's song before him.
'X-Factor' winners aren't a success
Winning the "X-Factor" seems to be something of a curse, and this year's winner Matt Terry needed to overcome it.
He is the 13th winner of the show, but many of those to have been crowned champions have disappeared by the wayside long before the next year's hopefuls have started auditioning to star themselves. Steve Brookstein, the first-ever winner, saw his career last mere seconds before returning back to being another member of the general public and that trend has continued through the years - Shayne Ward (series 2), Leon Jackson (series 4), Joe McElderry (series 6), Matt Cardle (series 7), James Arthur (series 9), who went into self-destruct mode, Sam Bailey (series 10) and Ben Haenow (series 11) all winners who we now don't hear charts songs from on the whole.
Louisa Johnson, the teenage singer who won series 12 in 2015, can be given a little more time but she hasn't exactly dominated the charts or newsprint in the last 12 months.
Alexandra Burke, champion of series 5 in 2008, enjoyed minor success herself but has since moved to a career on the stage like several other winners.
It needs some serious talent or a unique style to transfer the support of millions of television viewers into song purchasers or downloaders, and Terry looks set to fall into the same unfortunate path as many of those before him.
He's no Sam Smith, so global domination is out of the question.
Leona Lewis and Little Mix the only global successes from the winners
The "X-Factor's" biggest success story is without doubt Leona Lewis, who won way back in 2006 when wowing audiences in series 3. She's topped charts across the globe, significantly on both sides of the Atlantic in the UK and United States.
She didn't have the charisma of some winners, but what she did have was an unbelievable talent and the ability to leave you speechless listening to her reach the highest of notes. Little Mix, the first girl group to win the show in series 8 in 2011, have equally become a huge global act with the quartet now boasting a massive following across the world thanks to the perfect combination of ballads and pop music along with a distinctly raunchy image. Both acts found a niche and have raked in the millions ever since being crowned winners. It is something the vast majority have failed to do, because singing on the television on a Saturday evening and creating a must-listen-to record are two entirely different things.
It can be better to be an 'X-Factor' finalist like One Direction and JLS
It seems unbelievable to think that not winning the "X-Factor" can be beneficial but that has certainly been the case for One Direction and JLS. The latter finished second to Alexandra Burke in series 5 but went on to achieve arguably more in their time together, while it is even more staggering that One Direction were only placed third in series 7 as Cardle and Rebecca Ferguson gained more votes in the final. Quite what the five - and subsequently four following the departure of Zayn Malik - boys went on to achieve is nothing short of sensational and underlines just how crucial it is to fill a void in the marketplace. Yes, they got lucky as boybands fell by the wayside at the ideal time, but they grasped the chance and took the world by storm. It is that sort of niche that an act needs coming out of the "X-Factor" and in truth there is no place for Terry right now.
