To succeed in e-commerce is crucial to pay attention to some determining factors, attacking facing those points that generate most fear in consumers in their online shopping. The main fears so that people do not buy on the web are related, initially, the financial aspects, such as fraud or credit card cloning, the second is the fear of not receiving the product, properly and the third is the lack of contact the product.

To reduce these and other fears of e-consumers the shopkeeper should invest in a well-structured site and worry about safety aspects intrusion risk by hackers, for example.

There are companies that specialize in it.

Another relevant point regarding safety is the use of secure payment tools in which the online retailer may rely on a service that works like this, the customer who is buying makes the payment to a partner or "intermediate" company and not directly to the store. This partner company works as a "trustee" of that purchase. This partner is informed by the customer if the product was received correctly and only then he pays the store that sold the product. In addition, the customer has up to 14 days to claim and get your money back if a problem occurs. This undoubtedly brings greater security and transparency to the process. This whole mechanism is called "payment gateway".

These partner companies charge a fee, but not the shopkeeper, but the client. The shopkeeper has no membership fees and still have the option to receive an advance of forward purchases made.

There are other options that have evolved as the payment or transfer values ​​directly, even for a Twitter app for that, called Twitpay.

These new formats have targeted the high costs of credit card transactions, as well as the delay in receiving the values ​​by tenants.

The second point, which is the fear of not receiving the product correctly, it should be attacked with adequate logistics operation, which offers a fast and secure delivery to customers, as well as a reverse logistics, that is the possibility of the customer exchange or return the product in case of any problems.

Treatment for the third point, which is the lack of contact with the products, is a little more complex because virtually can not convey many sensations such as touch and smell, for example, but what can be done in the e- sites commerce is to use various forms of product presentation with pictures from different angles, videos, information regarding shapes and sizes, statements from other users who have already purchased that product, in short, a wide range of data which contribute to more comfort and customer security in their purchase decision-making process.

These are just some measures to be included in planning the shop to reduce the sense of insecurity of the new e-buyers. Think about it and good sales!