"Dhadak” the Hindi adaptation of the highly successful Marathi Film “Sairat” starring Ishaan Khattar and Janhvi Kapoor has belied all expectation and earned $ 2.86 million (£2.1M) in two days.
"Dhadak" is helmed by Shashank Khaitan and is produced by Karan Johar, Hiroo Yash Johar, and Apoorva Mehta. The flick has been made under the banner of Dharma Production and Zee Studios.
“Dhadak” has enamored the audiences more on the third day and according to Trade analyst Tarun Adarsh, it earned $1.98 million (£1.52M) on day three taking the total to $ 4.88 million (£3.7M).
Public response
In spite of being a film featuring newcomers, the flick has proved to rake in good bucks at the ticket windows not only in the local Indian markets but internationally as well.
The flick was released in a total of 2791 screens which included 2235 screens in India and the rest in overseas markets. “Dhadak” stars the late Sridevi’s daughter Jhanvi Kapoor and Shahid Kapoor’s stepbrother Ishaan Khattar.
And the BO numbers do the talking... #Dhadak packs an IMPRESSIVE TOTAL in its opening weekend... A consistent run on weekdays will help put up a STRONG Week 1 total... Fri 8.71 cr, Sat 11.04 cr, Sun 13.92 cr. Total: ₹ 33.67 cr. India biz.
— taran adarsh (@taran_adarsh) July 23, 2018
Real test from Monday
The real test for the flick will start on Monday.
Though ‘Dhadak’ may not emulate the opening of ‘Sanju”, it will affect the free run of the Ranbir starrer. The Sridevi factor including her tragic demise will surely affect the returns of "Dhadak." The sentimental factor will surely attract the audience to the screens.
Of course, the film does not lack in freshness and creativity like the original though to a lesser extent.
“Sairat” was watched by North and South Indian public online and therefore this will also affect the final tally of the movie.
#Dhadak scores in the international arena too... Has a SUPER opening weekend... Total: approx $ 1.32 mn [₹ 9.09 cr]...
— taran adarsh (@taran_adarsh) July 23, 2018
North America: $ 388k
UAE-GCC: $ 412k
UK-Ireland: $ 151k
ANZ: $ 141k
Pakistan: $ 70k
Some territories yet to report.
To benefit from Karan Johar factor
There are other factors also which will help in the box office run of the flick.
One element will be the fact that it is from the reputed house of Karan Johar which has been giving excellent and socially relevant flicks. He is also known for launching newcomers. It is to his credit that some newcomers like Alia Bhat, Tara Sutaria, and Ananya Panday, daughter of actor Chunky Panday.
Read: 'Dhadak' movie review: a pale shadow of the Marathi blockbuster 'Sairat'
Also read: Hindi movie 'Ekta' review: A tale of murder and revenge
