When a Digital Marketer from San Francisco heard the infamous Access Hollywood recording of President-Elect Donald Trump making the grotesque statement 'Grab them by the pussy. You can do anything...', in relation to beautiful women, she decided to take a stand.
After the clip was aired, Trump stated that it was a private conversation and nothing more than 'locker room' chat. He also felt it necessary to point out that Bill Clinton's comments on the gold course were worse. He said he was sorry if 'anyone was offended'. It might have been the poorest apology ever and didn't exactly do anything to fix Trump's sexist, misogynist image.
To make matters even worse, his wife said was forced to say it was unacceptable, but basically excused it, saying that he wasn't really like that. His daughter, Ivanka, might have been even worse simply said that her father was 'blunt'. BLUNT. Not sexist. Not Misogynist. Just 'blunt'.
Grab your wallet campaign
Shannon Coulter, CEO of DoubleKnown Marketing and Communications; a small marketing company, launched a campaign on Twitter to boycott Ivanka Trump's women's fashion brand. Since its launch on 10th October, 2106, the campaign has gained a LOT of attention and attracted upstanding, hard working women in an effort to use their voices and their hard earned money NOT to further line the pockets of the woman who is so supportive of her father's sexist and completely disrespectful views on women.
Ms. Coulter and her supporters know that they can no longer no longer impact the outcome of the election, but they can still make their voices heard.
Ivanka Trump's clothing line which, ironically and hypocritically, isn't even manufactured in the USA, is sold at a host of retailers across the US and can also be purchased here in the UK.
The #GrabYourWallet campaign is encouraging the boycott of these goods in response to Ivanka's continued support for her father and his outdated and downright offensive ideologies. It's difficult to support a woman who supports someone who doesn't support women, you know?
After initially focussing on the Trump range, and the retailers that carry it (Nordstrom, Bloomingdales, TJ Maxx, Macy's, etc), the campaign has now expanded to not only refusing to purchase anything from the range, but refusal to even shop at the stores that stock anything carrying the Trump brand.
Over the past few days, Coulter has even reached out to Amazon.com CEO, Jeff Bezos, to ask him to discontinue working with the family and allowing their merchandise for sale through his company. Given Bezos recently congratulated Trump on his victory, it's highly unlikely that this would happen, but it doesn't hurt to ask.
Stand up and be counted
At the end of the day, this isn't just about not supporting the Trump family, but taking a stand against the low wages and long hours at their manufacturing plants overseas, whilst they simultaneously promise to double the US economy and Make America Great at the same time.
So, are you woman enough to #GrabYourWallet and take a stand? Or are you happy enough to continue to purchase what you want, from where you want? Could you live without that new pair of Ivanka Trump shoes or that Amazon Prime subscription in order to stand up for yourself and/or the women in your life?
