Patanjali Ayurved is one brand which is taking the Indian FMCG by storm. So much so that the brands which had created an almost monopoly for themselves with a huge loyal consumer base are struggling to match their own past sale records all thanks to Baba Ramdev’s Patanjali products. Baba Ramdev has created not just a successful brand but a phenomenon which is changing lifestyles, Food habits, and fitness levels across India and globally for good.
Let us have a look at the five fairly unknown facts about the most loved brand of India currently i.e Patanjali:
Founded in 2006
It might be just over six months that the products have started storming the markets and have become an instant hit with even those who have no idea about Ramdev Baba and his teachings.
But his company Patanjali Ayurved was founded back in 2006 and since then it has been doing decent business from the followers of the Yoga Guru.
Baba Ramdev is not a stakeholder
Quite surprisingly, and against the odd belief, Baba Ramdev doesn’t hold any stake in the company. His associate Balakrishna is reported to own the majority of the stakes.
Patanjali has its own food park
Yes it’s unbelievable, but Patanjali has its own food park which started in 2009. It was formed under the food park scheme of the Indian government with a total investment of over 500 crore rupees. It provides employment to over 6,500 employees and stands on over 100 acres of land.
Fastest growing FMCG brand
Patanjali, in a short period of time, has successfully become the fastest growing FMCG brand in the country.
With products priced at least 20% below from its competitor prices and an unmatchable quality, this brand seems to have it all.
Unique word-of-mouth publicity
While its competitors are scratching their heads and spending more on advertising for increasing their sales, Patanjali has uniquely adopted the word-of-mouth advertising. Though now online reports suggest that two major Indian advertising agencies have been roped in for the future campaign planning and management.
