Over the next month, the beloved Italian food producer Cirio is inviting customers to share pictures of their canned tomatoes adventures. Using the hashtags #WhoIsAlfredo and #ImNotAlfredo, the company is offering the chance to win a daily goody bag. This innovative drive is geared toward inspiring people to get together and share their love of pasta or pizza - the ultimate comfort food.

How to Participate

Customers can register to participate on the company’s competition website whoisalfredo.com and enter images of themselves either cooking or eating any homemade tomato based dish.

Participants can enter one image per day, and the company has stressed that the chances of winning increase with every pic entered. Cirio is also encouraging entrants to share the images on their own Facebook timeline or on their personal Twitter or Instagram page.

The 30-day goody bag-giveaway campaign culminates in the draw of the grand prize, 5 cooking holidays for 2 in the stunning Toscana.

Cirio’s #ImNotAlfredo campaign is running from the 15 June until the 15 July 2017. Daily winners are notified immediately, and the winners of the amazing cooking holiday will find out on the last day of the campaign. To claim the grand prize, participants must produce a receipt verifying the purchase of any Cirio tomato preserve product.

Cirio on Facebook and Twitter

The company has a sizeable following on social media platforms like Twitter and Facebook, sharing humorous pics as well as cooking tutorials and stunning photos and tourist information about Italy.

Stressing that the enjoyment of pasta goes far beyond the love of food, Cirio’s marketing and advertising campaigns have always been inspired by Italy’s love of family get-togethers.

Cirio product range

Founded in 1856, Cirio is renowned for providing “the real taste of Italy” to over 80 countries worldwide, delivering a range of high-quality tomato products and inspiring people to share their love and passion for food, and for life.

With the current #ImNotAlfredo campaign, Cirio is carrying on this proud Italian tradition.