YouTube announces the winners of the Ad of the Year 2018

These companies put some thought into their adverts, either to inspire others or using humour to try and sell their products.

Let's face it, a lot of the time adverts are nothing more than annoying, or they give us a break to go and get some snacks, coffee or another beer. However, sometimes the creators of the ads work magic and make something really worthwhile [VIDEO]. This is the case with the YouTube [VIDEO] Ad of the Year 2018, run together with the Webby Awards.

The following are the seven best adverts of the year on YouTube, chosen by popular viewer vote.


'Heart of a Lio' - Gatorade

This Gatorade ad presents an animated short film called “Heart of a Lio,” which encourages people to sweat for their dreams. Apparently if you drink Gatorade, you can then beat Lionel Messi.


'You Haven’t Played World of Warships Yet?!'

With this game, you can explore the depths of the sea, go to the beach and see the world. It's all there on World of Warships.


'Speechless Thoughts with Charles Barkley'

This advert has no words. It implies you will be speechless when eating the new McDonald’s 100 percent fresh beef Quarter Pounder burgers. If you turn on the closed captioning, you will read Charles Barkley’s thoughts as he munches the burger.



According to this ad by Bonobos, masculine is defined as having qualities of strength or aggressiveness. They give the impression that all men should be powerful, macho, vigorous and red-blooded. The ad asks to #EvolveTheDefinition of masculine in order to create a world where every man fits.


'Save Money on Groupon!'

This short ad asks you what's wrong with you, if you haven't been using Groupon coupons. Tiffany Haddish encourages everyone to save money with Groupon.


'Nintendo Labo - Make, Play, & Discover'

While the item actually came out in April, the timing of this Nintendo ad is perfect for Christmas. It shows us the fun of building Nintendo Labo creations and bringing them to life with a Nintendo Switch.


'Make America Sleep Again - Nectar Mattress'

This advert makes a play on US President Donald Trump's anthem (and brain) to tell people how much better they will sleep on a Nectar Mattress. Cute animated characters show us the difference between someone who slept well and another who didn't.

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