The new Snapchat Update has upset a lot of users, with many calling it "confusing".
A petition with one million signatories has started online, calling upon app Snapchat to reverse its latest update.
Changes, which are not welcomed by many users, have included taking out celeb and Social media influencers content from the 'friends' section.
This now makes confusing friendly interactions with branded content or advertising much harder.
Swipe left/swipe right hard to use
In line with Tinder, users must now swipe left to see and interact with their friends and swipe right to reveal any branded and celebrity content - the two are now clearly separated
Snapchat boss Evan Spiegel welcomed the new update, saying that the blurring of social and branded content had helped contribute to the rise of fake news.
However, an unintended consequence has sparked criticism that the new layout is hard to use.
Angry and despondent users have even taken to change.org to start a petition to scrap the new update.
One petition started by an Australian user named Nic Ramsey named ‘Remove the new Snapchat update’ and has attracted over one million supporters.
He says that the new update has made some of the features more difficult to use and changed the original concept of the image messaging app.
He also says that users are reverting to using VPNs - virtual private networks, which help to mask a device's location - in order to continue to use the older version.
The fact that users are going to such lengths to get the old version, Rumsey feels, shows how annoying the update has become.
The petition is one of several, attempting to lobby Snapchat and reverse to its previous version.
Celebs now involved
Celebrities have also taken to social media to voice their concerns about the new update.
Model Chrissy Teigen tweeted to her 9.72 million followers that she no longer felt like her followers were her friends.
I’m seeing this same comment so often. I liked that you guys felt like we were friends. I’m sad it doesn’t feel like that anymore. How many people have to hate an update for it to be reconsidered? https://t.co/PI7OAf9Qlg
— christine teigen (@chrissyteigen) 9 February 2018
She wrote: “I’m sad it doesn’t feel like that anymore.
How many people have to hate an update for it to be reconsidered?"
Celebrity and social media influencer Kylie Jenner also asked her 24.4 million Twitter followers what they thought of the new update and then appeared to agree with a follower who replied that they hated it.
I kinda agree 😢 https://t.co/bdIYtmux4M
— Kylie Jenner (@KylieJenner) 9 February 2018
YouTuber Evan Edinger also commented: "Yo real talk but how the absolute heck am I supposed to find stories of people I want to watch on snapchat after the update and not just the plethora of ads and publishers that are in the way?"
Yo real talk but how the absolute heck am I supposed to find stories of people I want to watch on snapchat after the update and not just the plethora of ads and publishers that are in the way?
— Evan Edinger (@EvanEdinger) 15 February 2018
Some people, however, are getting used to the new update.
Elite Daily has reported that “after realising that this new Snapchat is an everlasting reality, the best way to cope with it is to ultimately learn how to actually use it”.
Snapchat maintains the design is here to stay, saying that updates “can take a little getting used to”. It hopes that “the community will enjoy it once they settle in”.
