Celebrities and business leaders were joined by MPs from across the political spectrum at the launch of "People's vote." The group is campaigning for a referendum on the final Brexit deal. At the Electrical Ballroom in London, Labour's Chuka Umunna, the Liberal Democrat's Layla Moran, Tory MP Anna Soubry, and the Green's Caroline Lucas took to the stage to set out People's Vote's objectives.

According to the Guardian, they made sure to avoid the term "second referendum". Addressing an enthusiastic crowd of about 1,200 flag-waving supporters, Labour's Chuka Umunna explained that his party would have to be "true to its values and support this." Caroline Lucas added that the group would do "everything we can in Parliament for a people's vote.

This issue is far too important to leave to the politicians."

Celebrities and communities leaders also addressed the crowd, many of whom made their sentiments on Brexit rather clear with words such as "Brexit is not inevitable."

Outside, pro-Brexit supporters had gathered for a counter-protest. To them, the group behind the People's Vote campaign is simply looking for a second referendum, as one of the organisers of the protest, Lucy Harris, said: "We know that they are going to be calling for a second referendum, which they will dress up as something else. We believe that a vote has already happened." Protesters also argued that the public had no appetite for a second vote. On ITV's Peston on Sunday, Conservative MP, Nadine Dorries, got the opportunity to voice her objection directly to Chukka Umunna:"A second referendum, Chukka, which is really what you're campaigning for, is never going to happen.

The public doesn't want it."

People's Vote want to give the public the opportunity to make an informed choice

People's Vote was also at pains to stress how important Brexit is and how far-reaching the consequences.

Hugo Dixon, InFact's editor-in-chief, who supports People's Vote, described the far-ranging impact of Brexit in a piece published by the Guardian:"Quitting the EU will affect us for generations to come.

It will impact jobs, the NHS, the environment, our ability to stand up to bullies across the world, our pride and even the unity of the United Kingdom." In Dixon's view, people were given the choice between remaining in the EU and "the fantasy promised by the Leave Campaign." Awarding the people the right to have a say on the final deal is, therefore "common sense" and not "undemocratic."

People's Vote confident that people will want to have a say on the final Brexit deal

Despite growing and evident Brexit-fatigue, the people behind the campaign are confident that the public would like the opportunity to support or oppose the final Brexit deal.

According to Dixon, people were already "suspicious of politicians deciding things that will affect them and their families for generations without having a say" long before the launch of People's Vote.

Uniting anti-Brexit groups

People's Vote also aims to bring together anti-Brexit groups from all parties, providing a focal point for collaboration on all the issues.

The people behind the campaign are now urging the general public to join in and lobby local MPs for their support.