Bollywood actor and youth icon Ranveer Singh, who is a hot favourite of film buffs, invited the ire of the animal lovers. His latest advertisement for a prominent undergarment brand did not go down well with his fans as well as People For The Ethical Treatment of Animals (PETA). In the advert, the actor is shown beating up a shark as he's showing his manhood while saving a damsel in distress. The TV commercial which went on air recently was not appreciated by PETA India that took a serious note of it and warned the undergarment company against it.

Actor Ranveer Singh, who rose to the limelight with films like Band Baaja Baaraat and Ladies Vs Ricky Bahl and is gearing up for his upcoming multi-starrer film Dil Dhadakne Do, swears of being an animal lover, but his advertisement failed to reveal the same sentiments. The ad shows Ranveer Singh donning a cool undergarment from the popular brand, taking a dive in the ocean and beating up a shark, which is dashing towards a screaming girl swimming in the sea.

According to Poorva Joshipura, CEO of PETA India, a letter was issued to Rupa Frontline (the company that released the ad) and to the actor, to share its concern on behalf of sharks. PETA wanted to send across a message to the youth regarding its duties towards the animals.

Reacting to the issue raised by PETA over the advertisement, the brand plans to introduce a disclaimer that no animal was hurt in the process of shooting.

The clarification issued by the brand further suggested that a rubber toy was used by Ranveer while shooting the ad and no live animal was beaten or harmed in the process.

The brand also mentioned that the advert was only meant to highlight the popularity of the brand and not hurt the sentiments of any group.

PETA and several other animal rights groups across the world have been working to create awareness about the depleting number of sharks in the seas. According to a study, conservationists fear that more than 100 million sharks are killed every year.

One of the biggest marine animals is killed for oil, skin, meat, valuable fins and cartilage. Shark meat is also an expensive delicacy in East Asian countries.

Participation of Celebrities and youth icons can send across wrong message and encourage killing of the endangered species even more.