You have a invented a wonder product and you want the world to buy it. Perhaps you are a genius writer or photographer, wanting to share your talent with the world. You want your product or service to become a household name. In order for that to happen, you need to advertise. Without advertising, you can have the best product or service in the world, but no one will know about it.
Advertising always seems like a big effort. It does not have to be. Social media is fast becoming your secret to success. Where once you had to hand out flyers and shout it all over town (which is not a bad idea either), you can now sit in the comfort of your own home, with only your computer and a few creative words.
Advertising on social media gives you the ability to reach thousands of people without moving from your home. The most efficient way of advertising, is joining niche groups on places like Facebook or LiknedIn that suit your specific product or service.
Facebook provides a wide variety of pages and groups, some advertising groups and some more specific to what you are in need of. Remember to always read the requirements of a Facebook group before joining. Some groups are quite adamant about advertising because of spamming. Comment and like at least one or two posts in a group before jumping into the advertising frenzy.
LinkedIn focuses on the professional world and to effectively advertise on LinkedIn groups, you have to be serious about what you are selling.
A good presence on the group you are advertising on is once again very important.
Make an effort to reply to all messages received. The key to advertising success is not reaching thousands of people who simply read your post, but connecting with those handful of people who actually buy what you offer. After all, that is what advertising is all about; selling what you have.
Do not fool yourself into thinking that you will have lots of clients overnight. It is up to you to efficiently create the perfect post to attract your niche group. Advertising should not be a hassle. It should portray how proud you are of being the inventor of your product or service.
