Immensely popular fast Food chain KFC have conquered the fried chicken market, and now it’s set its sights on the scented candle market. Watch out, Yankee Candle, here comes Colonel Sanders.

But instead of going with vanilla bean or pomegranate or freshly cut roses like a normal scented candle manufacturer, KFC have gone with the rather unique fragrance of their top secret chicken recipe, meaning that your house, just as you’ve always wished for and been begging to become a reality, can smell like deep-fryer grease.

It could be a marketing ploy

This candle could be seen as a novelty gift in time for Christmas that gets people laughing at first, but then they’ll light it up, their house will be filled with the aroma of delicious, crispy KFC chicken, and they’ll start to crave it and head straight out to buy some, and then who’ll be laughing?

KFC will get a good kick out of a spike in sales after they’ve invaded people’s homes with the irresistible scent of their unique, one-of-a-kind spices and lulled them into their restaurants to pay them money for the real thing.

But the product has seen some backlash

On the topic of the new product, one particularly irate Twitter user tweeted, “Knocks me sick every time I see that KFC candle on Facebook. What a f*cking awful idea that is.” It clearly isn’t as popular as the marketing people at KFC hoped it would be.

Another wrote: “I don’t understand why people would want a kfc (sic) scent candle -that's just disgusting -i (sic) like KFC chicken but not as a scent candle.” And another tweeted that it was “probably not the best idea.” In fact, there hasn’t been a single popular tweet posted about the candle that pitched it in a positive (excuse the pun) light.

So, the KFC marketing people’s diabolical plan has been foiled by Twitter users. The candle isn’t actually being made available on the open market, it’s simply a competition prize for Facebook followers of one random KFC branch in New Zealand, but someone somewhere still had to think that it was a good idea for that to happen.