A new national radio station has been launched this week which not only backs up Britain’s Brexit decision but has opted to exclude foreign influences all together from its playlist. Union JACK has promised listeners that it will showcase only British music from the last 60 years.
Contradiction to current charts
Despite the station’s name suggesting slightly xenophobic undertones, their novel approach looks set to provide a welcome boost to British talent. The new station clearly won’t be short of available tracks to play but its detractors could readily point to the contradiction shown by the latest charts in the UK, the launch coming at a time when as many as fifteen of the Top 20 singles were recorded by non-British artists.
Interactive station backs British talent
Union JACK clearly suggests a high degree of patriotic favouritism and could draw on the feel good factor from the recent outstanding performances by Team GB at the Olympic Games. The interactive station will offer its listeners an opportunity to pick songs from a vast array of thousands of options, with their choices influencing where the tracks appear on the overall playlist.
Experienced team behind the venture
The team behind the interesting venture has a proven pedigree in the industry, having previously launched Absolute Radio and Jack FM. They are also keen to cater for listeners’ modern needs and preferences as to how and when they absorb their output, with availability for digital DAB, online streaming and via the RadioPlayer app.
Veteran sci-fi actor adds his silky tones
Clearly taking on board feedback from their target audience, Union JACK has promised to avoid the irritation from DJs constantly interrupting songs. They will however feature the silky voice of former Blake’s 7 actor, Paul Darrow at appropriate points during their Music stream. The veteran thespian – famous for portraying Kerr Avon in the popular BBC drama – will provide topical and witty links.
Moving away from London ‘bubble’
The co-CEO of Union JACK, Donnach O’Driscoll claimed that national channels such as BBC Radio 1 and 2 were out of touch with current musical tastes. Seeking to move the focus away from the nation’s capital, he added that his new station would be based in Oxford as “sometimes it’s not helpful to live in a London bubble.”
Identified a gap in the market
After conducting extensive research, Mr O’Driscoll confirmed that they had identified “a massive gap in the radio market” which indicated an interest in a new station that “promotes the very best of British music”.
Despite the potential tie in with nationalism, he promised that the name was not intended to promote such overtones.
