To celebrate 20 years as headline sponsor of The BRIT Awards, credit card giant Mastercard has launched a world first concept giving people the chance to listen to a ‘Soundtrack of their life’, by simply entering their Twitter username.
Innovative technology
The innovative technology allows users to type any Twitter username into mastercard.com/socialsong and Mastercard will use the emojis, key words and pictures posted over the past year to translate into a series of unique beats, joined together to create a personalised soundtrack. We gave Kim Kardashian's a listen and it was a corker.
The music has been written and produced by student, Daniel Lazenby. Lazenby is a student at the famous BRIT School for Performing Arts and Technology (whose impressive alumni includes Adele, Leona Lewis and Jessie J), using a variety of instruments to create unique sounds. Each piano note or cello string has been allocated to represent emotions on a spectrum of happy to sad, joyous to angry and all that’s in-between.
He told blasting news: "“Participating in this ground-breaking artistic effort has been an immense pleasure, working with the unorthodox style of composition required in such an activity has proven rewarding and forced me to look at music from an entirely fresh perspective that will undoubtedly become valuable throughout my future writing career.”
Style tech
Mastercard worked with British software development company StyleTech, to create the ‘Soundtrack of your Life’.
The technology platform determines the sentiment and emotional value of each individual tweet. This advanced software then scans through a user’s Twitter feed detecting facial (in images) and written emotion to correctly grade the sentimental tone of each post on a scale from one to 100. The number for each post is assigned a bar of music, resulting in a personalised soundtrack when each Twitter post is looped together.
What are you waiting for? Get online and try it out!
The 2018 BRIT Awards
The 2018 BRIT Awards with Mastercard take place on Wednesday, February 21 and will be presented by comic Jack Whitehall. The BRITs is one of the more prestigious nights in the UK music calendar. Nominees include Stormzy, Liam Gallagher, Paloma Faith and the man of the moment Ed Sheeran.
Create, download and share your personal Mastercard Soundtrack of your Life: https://uk.mastercard.com/socialsong
