India, Feb 2015. Fiore Masera and Riccardo Zampetti are on Jaipur for a trip just like any other.
Here they meet a new culture. Local craftspeople and people that want to respect Man and Nature. They are struck by it. Art, traditions, respect, united together.Thus was born Flora Garments, the fashion e-commerce created by the passion of who loves to travel and discover new cultures.
London, April 2015. The project takes shape.The aim is exactly to give access to all traditional garments and accessories from various countries all around the world.
In Flora Garments you can find only handmade products, all handpicked by the founders, in total respect for the local economy and traditions. Thanks to the effort of Fiore and Riccarco themselves, the co-founders, “you take the world with you, wherever you go” as Victoria Cheyne, Communication and Content Manager, explains.
The philosophy of this ethical e-commerce is clear: “When establishing Flora we didn’t only want to create a bond between cultures, but rather wanted to create direct links between people […] When visiting a country we set out to find local producers whose work is a testament to their culture, and whose stories resonate with us long after our journey has ended. A Flora garment is nothing more than thousands of threads of the world woven into one unique piece”.
“We wanted to replicate the sense of closeness and sharing we felt with the people we met during our travels” declared Fiore Masera.
Flora Garments on Kickstarter: there is time until the 18th of December
“Although offering products from all over the world is what makes us enthusiastic about our project, it is also our greatest challenge in terms of costs”, explained Riccardo Zampetti.
This is why Flora Garments started a crowdfunding campaign on Kickstarter. The crowdfunding project is active until the 18th of December with a goal of raising 20.000£. A way to invest in a young and hopeful project and a way to support local handicraft and traditions, in multiple countries such as Japan, Korea, Peru, Mongolia and Ukraine.
“In a world dominated by consumerism and where gains win over ethics - says the website of Flora Garments - we try to preserve the beauty of the products resulting from tradition, where each fibre is woven from local history.”
Maybe, sometimes, humaneness and business can work hand-in-hand.
