It's not just talking, but taking action: Ben & Jerry's, the American company that manufactures ice cream, frozen yogurt and sorbet, announced recently a new ice cream flavour, "Save Our Swirled."
The novelty is an ice cream filled with swirls of marshmallow and raspberry, along with dark and white fudge cones. The name features the acronym "SOS" and comes accompanied with the tag line "If it's melted, it's ruined."
The inspiration for this new flavour was to raise and draw awareness about global climate change, before the United Nations' (UN) Climate Change Summit to be held in Paris, next December.
The UN's Climate Change Summit is a yearly conference that serves as formal meetings to assess progress in dealing with climate change, and to negotiate the Kyoto Protocol to establish legally binding obligations for developed countries to reduce their greenhouse gas emissions.
This year, the Summit is going to be held at the Le Bourget, near Paris, from November 30th to December 11th.
Global leaders are expected to work towards establishing a new and global climate change agreement. Such agreement would go into effect in 2020.
The American brand is working together with activist group Avaaz in order to encourage people to sign a petition demanding urgent action to be taken against global warming, during the year-end Summit, and with the goal to transition to 100% clean energy by 2050.
According to their website, Ben & Jerry's has "a long history of fighting for climate justice and finding ways to reduce the environmental impact of our business. We've invested early and often in efficiencies throughout our manufacturing facilities, supply chain, and Scoop Shops to increase energy efficiency and shrink our carbon footprint."
In 2002, the company had also launched a carbon offsets program for its Vermont manufacturing facilities and along with Dave Mathews Band had ran a global warming campaign in 2008.
At this point, enough has been said about how the planet is being destroyed and what we need to do to prevent global warming. It's about time to take action and do something. #Nature