The RED #Special Edition for Apple #iPhone 7 and iPhone 7 Plus phones differs from the previous ones in the market due to its striking red aluminum finish. This presentation is launched on the 10th anniversary of collaboration between Apple and (RED) for the fight against HIV / AIDS.

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This new mobile can be booked online, but you can also place your order in physical stores worldwide. Apple informed the media that both models will be available with 128 GB and 256 GB capacity and will have a value ranging from 879 euros.

Tim Cook, CEO of Apple said that since Apple began working with (RED) ten years ago, its customers have responded positively and have provided important collaboration in the fight against the spread of AIDS through purchases of these products..

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The fight against HIV

(RED) is an initiative designed to give access to HIV / AIDS programs to the people of sub-Saharan Africa, where more than two-thirds of the world's HIV-positive population is currently concentrated. Apple delivers 100% of the proceeds from the sale of these special edition kits to the Global Fund to fight HIV / AIDS and this money spent on testing, counseling, treatment and prevention of HIV / AIDS.

Since it is founding in 2006 to date, (RED) has raised more than $ 465 million for the Global Fund, of which over $ 130 million has been earn thanks to Apple's collaboration.

The Red Initiative

Recall that (RED) is an initiative that receives help from both individuals and companies. Some other brands that use the profits obtained after the sale of their products to collaborate with (RED) are Vespa, Alessi, Belvedere, Theory11 and Fatboy, among others..

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Products created to support the fight against HIV / AIDS are available on the (RED) page and include kitchen utensils, clothing, fashion accessories, decor accessories, technology items and even motorbikes. Many of these items are specially design for this cause and their prices may vary, so there are for all tastes, needs and budgets. Do you think about this apple initiative?