It seems like that Yuppie and Hipster are dead. A new trend is coming and is called the Yuccie. What's a Yuccie after all? According to David Infante, a Mashable writer and the creator of the new term, a yuccie is a young urban creative. Yuccies are social consultants coordinating sponsored Instagram campaigns for lifestyle brands, boutique entrepreneurs shilling sustainably harvested bamboo sunglasses, to name some characteristics.
David explained to Yahoo that the yuccie is someone who is driven by the same careerist concerns as the yuppies might have been 20 years ago but with the creative drive of a hipster. They want to be known for their craftsmanship.
Yuccies are a new social group that are the cultural offspring of yuppies and hipsters. They want to possess the creativity of hipsters and be successful like the yuppies. Defining themselves not only by wealth, they want to balance their relationship between wealth and creativity. They also want all the freedom of an artist's life without any of the financial hardship instead of a normal 9-to-5 job, in order to pursue their dreams.
Differently from hipsters, yuccies like to haunt, to make art, to party, living off trust funds and to work hard on creativity. They are defined by their purchases but not by price or taste level, but by price and taste level. Some of their hallmarks are DIY entrepreneurship, niche marketing and the ability to leverage new technology.
David Infante had also created a checklist that defines a yuccie, which includes: "avoids visible tattoos (not a prudent career move)", "has thousand of Instagram followers, but almost no Twitter followers," "doesn't like gentrification in theory; loves artesanal donuts in practice," "takes boozy painting classes," to name some of them.
As a matter of fact, yuccies are a big part of the reason that 43% of every millennial food dollar is spent in restaurants, instead of at home. Why? Because every meal gotta be instagrammed.