"I'll never wear Dolce & Gabbana" were the words of Elton John, who have created the hashtag #BoycottDolceGabbana which is invading Twitter. The two Italians, despite their homosexuality, do not share the right of homosexuals to form a family through in vitro fertilization. Domenico Dolce and Stefano Gabbana gave an interview to the Italian magazine Panorama which defended the conservative point of view on this matter. Elton John, father of two #Children, born with the help of in vitro, rebelled publicly against this position.

In recent statements that Dolce & Gabbana made to Panorama, an Italian magazine, have cast their fall-winter 2016 collection, which they named "Viva la mamma," in an entirely new light. In the interview, Domenico Dolce, who had a relationship with Stefano Gabbana, for more than 20 years, said that every child should be born with a father and mother, and so is opposed to "synthetic babies", children born through IFV. Dolce told Panorama that "procreation must be an act of love," referring to children born through artificial insemination as "children of chemistry, synthetic children," and describing the assisted fertilization practices as "wombs for rent and semen chosen from a catalog".

Dolce & Gabbana are openly against gay marriage and against gay adoption and had proclaimed in previous years: "A child needs a mother and a father."

"Your archaic mentality is out of fashion, as well as your clothes," said Elton John on Instagram, in response to Domenico Dolce interview. Elton John replied, arguing that their children "are not synthetic" and that this type of fertilization "is a miracle, that allowed millions of people realize the dream of having children." The musician stressed that the technique applies to homosexual couples and heterosexual ones.

Elton John concluded by stating that the thinking of designers is "archaic and outdated" and would never use anything from the Dolce & Gabbana brand again. The musician also launched a hashtag on Twitter #BoycottDolceGabbana, which spread throughout the world during this Sunday. Several people (#Celebrities and common people) are showing their support for Elton John. Among them we can find Courtney Love, Ricky Martin, Victoria Beckham and the writer and director Ryan Murphy, from Glee.

On Sunday, due to the heavy criticism that the duo of stylists faced on social networks, they released a press statement saying that it was not their intention to judge other's people decisions; they were only talking about the way they perceived reality.

Obviously, looking at the way everyone rounded against them, it was not a good idea to state such controversy statements. Now it's time to ask: Is this going to damage the brand? We have to wait and see.