"What could be better tool than Social media to track the pulse of the people (regarding UK General Election)"? That is the question 72 Point asked itself. The PR agency made an analysis which found out that if Facebook likes would determine this year's election, a Conservative UKIP coalition would be established. In contrast, according to Twitter follows, a three party coalition between the Labour Party, the Greens and the SNP would be set up.
There are many on-going polls and TV debates this year. In order to consider the opinion of the people from a different perspective, 72 Point looked at the social media channels Facebook and Twitter.
The DigiHub released recently the social media survey.
The outcome of the social media survey offers interesting insights. The DigiHub reports, when six UK political parties are taken into account and their percentage share of Facebook and Twitter are equated into parliamentary seats, the election of Facebook would result in a right-wing coalition and the election on Twitter in a left-wing coalition.
What if Facebook likes would decide on the 7th of May?
According to Facebook likes, the Conservatives and the UKIP Party would build a hung parliament with 332 seats, less seats than the current Con/Lib coalition. However, it would still be enough for a majority.
Furthermore, the Labour Party would have 104 seats; the Scottish National Party would have 84 seats and the Liberal Democrats 52 seats.
In particular, the Green Party could celebrate a huge success, winning 78 seats, 77 more seats than their current share. This prediction is line with other polls.
What if Twitter follows would decide on the 7th of May?
The outcome on Twitter would result in a three party coalition. If follows were seats, a coalition would be set up between the Labour Party, the Green Party and the SNP.
The Labour Party would have 176 seats and the Greens respectively 111 seats, which would not be enough for a majority. Thus, it is likely that SNP would be asked to join them with their 71 seats in order to build a coalition. Moreover, the right-wing parties would hold 215 seats and Liberal democrats would hold 77 seats.
Overall, its seems that Facebook is a social media channel for right-wing parties and Twitter is a platform for left-wing parties.
