What IS an aesthetically attractive female? A revealing outfit? A good figure? All of the above? Anyway, aren't peoples looks subjective to what constitutes attractive? It could be any number of things right?
However, we are all aware that when it comes the modelling world, female models will be trim, tanned and toned, whether we think that's attractive or not. Especially when it comes to anything modeled in the field of health fitness and swimwear. But that makes sense right?
So when those bright yellow posters were pasted up on London's underground in 2015 there was a sudden swarm of very angry and upset #Women reacting very badly to those poster's. A new product was on the market and large posters #Advertising a protein shake where a slender toned woman modeled a bikini. Next to her picture, in huge bold letters read " Are you beach body ready?"
According to over 40,000 women who had seen these "controversial" poster's felt that they had to look like that model to be "beach body ready". This was not the case at all. This was just another marketing ploy to inspire women to keep fit and feel healthy. With of course, buying and drinking the shake they were advertising. It was all very simple.
Within weeks, the point of the advert was completely lost in translation, and the image of the model was on everyone's lips. "Unobtainable, sexist and unrealistic" was what was being vocalized by London Women.
Some women went to the next level and made a point to be photographed next to the image showing off their size 16 figures, emphasizing that THEY were beach body ready before vandalizing the poster and body shaming the innocent model.
Surely stating that the advertisement is body shaming then going on to body shame the image is very contradictory. What were these women expecting to see modelling a bikini and advertising a protein shake, a pineapple? People may have been offended but they aren't stupid either. Marketing companies do not need to explain that using a plus size model to promote a protein shake would just be bizzare!
When some women started to over load their Instagram pages by posting photos of themselves and their bellies and sticking their finger up to the posters, it was all too obvious that demonstrating their bodies in such a way only highlighted the fact that they were the ones with the issues they had with themselves.
After an online poll took place asking more of the general public what they thought, 67% said that the posters were no big deal. Many people were aware that this was not about having to be a size 8 to be socially acceptable, it was nothing more than a trim model as a brand to the shake.
Many women who were happy with their larger frames did not take offence to the posters simply because they were confident in their own skin. Any woman, no matter what shape or size is obviously beach body ready and confidence is whats makes a women beautiful. And even a size 8 woman might be faking that confidence!
Let's hope after such an uproar the fashion industry have learnt their lesson and they never use a size 8 model again to advertise their clothes. Even though this has been the case since the 1920's.