Video game publisher EA confirmed earlier this week that they would be once again partnering up with the #Movember Foundation in order to raise awareness for numerous men’s health charities and causes around the globe.
The publisher behind sports titles such as FIFA, Madden and UFC will be donating $200,000 to the foundation, which raises money to improve the health of men. On top of this, EA will also offer players the chance to donate and join in with the now annual moustache growth.
FIFA 17, EA’s most recent addition to annual football series will offer a slew of content for gamers in their Ultimate Team feature. This will include things such as one off Movember themed ultimate team kit, earned by completing a series of squad building challenges. Players such as Manchester United’s Zlatan Ibrahimovich and France’s Blaise Matuidi will also be joining the celebrations by growing moustaches and will be recognised in game with a slew of exclusive Movember Items.
Movember will also be supported in sports played across the pond, as Madden 17 and NHL 17 will, like FIFA, offer players a chance to grab exclusive items found by opening packs online between November 1st and December 1st. In Madden, players will be guaranteed a player with an 87 rating in Movember packs, where in NHL 17, players must complete Movember item sets in order to unlock a one off Master Item Set.
UFC 2 will also be joining in the month long charity fundraising event. The ultimate fighting game will, like EA’s other participating games will release exclusive items throughout the month as well as adding Movember inspired fighters each week. These will include iconic names such as Conor McGregor and Tyron Woodley
The globally recognised charity, Movember Foundation, began back in Australia in 2003 when two friends opted to attempt to bring back the moustache and raise money for charity whilst doing so. The result is a cause that has raised over $100 million for men's charities including things like prostate and testicular cancer, while improving awareness at the same time.
The partnership with EA show how well known the charity has become, receiving attention form some of the biggest video game titles across the globe.