This week, the Queen of all things, pop, culture, and flawlessness, Beyoncé, revealed to the world and for the first time that she is now vegan. 'Bey' praised the health benefits of a vegan diet and talked about why she adopted a plant-based diet in her latest effort to control her weight, during a segment on ABC's morning television show 'Good Morning America.'
The show had a promo video promising a big announcement where Beyoncé says "This is something I have to share with everyone."
It is not new that the singer had struggled for years with her diet and was always trying to find something that actually worked for her. After taking a challenge to adopt veganism, she says that now she is feeling better about herself than ever before. By eating a lot of kale and following the 22-day challenge she had lost some weight.
In a recorded video for GMA, the artist said that "I am not naturally the thinnest woman. I have curves. I am proud of my curves." However, her weight issues have been a struggle. Back in 2006, she went on a very strict diet with the goal of losing 20 pounds in two weeks for her role in the movie Dreamgirls. In order to lose weight, she decided to use the master cleanse diet, that envolves drinking only 'lemonade' made out of lemons, grade B maple syrup and cayenne pepper. During this diet, she was not allowed to ingest any food - which is obviously an impossible to maintain lifestyle.
So on the television segment, the health benefits of veganism were praised and Beyoncé also suggested people shop the produce section rather than buying processed vegan food.
The star also took advantage of the show to describe her own experience with the 22 Days Nutrition, the vegan company that she co-owns with the celebrity trainer and entrepreneur, Marco Borges.
22 Days Nutrition is a vegan food delivery service that allows consumers to make their own meals. The name and duration of three weeks are based on the idea that it takes 21 days to make or break a habit (in 22 days you're supposed to stick to it.)
Big speculation swirled around this huge announcement - could the big news should be a new album, the start date of a new tour, even something more personal? In the end that was not what happened, which caused BeyHive, Beyoncé's fanbase, to display their anger for the situation on Twitter. #Celebrities