Two weeks into 2017, #Soulja Boy and #Chris Brown's beef has escalated from trading barbs on social media to a scheduled #Boxing match in March. The feud between the two pop-stars began a couple of months ago when Soulja Boy, renowned for his 2007 track Crank That (Soulja Boy), liked Chris Brown's ex Karrueche Tran's Instagram post.

The origins

Soulja Boy, after alleging Chris Brown threatened him following the Instagram like, launched a searing attack on social media. In a slew of videos, the rapper lambasted Brown's parenting skills, taunted him for his 2009 assault on ex-girlfriend Rihanna before accusing him of being a cocaine addict.

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Following the rapper's comments, Chris Brown issued a challenge to the Crack That rapper to settle the beef in a boxing ring. Brown, incandescent with rage, proposed that he and Soulja Boy should go three rounds in the ring. Soulja Boy duly accepted the challenge.

Chris Brown, the notorious pop-star that has scored numerous U.K number ones, proceeded to procure the assistance of former Heavyweight Champion Mike Tyson. Similarly, his adversary has recruited the unbeaten now retired Floyd Mayweather, who is posturing to fight UFC Lightweight Champion Conor McGregor, to help him train for the fight. Allegedly, the fight is set to occur around March in Dubai due to their lax regulations of the sport. As neither man possesses a boxing licence, the fight is incredibly unlikely to occur in the United States due to regulations set out by governing bodies.

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A potential money loser

Jim Murphy of sportsbettingexperts.com stated that such a vanity fight would not result in profit for either party. "The Money Team [Mayweather Promotions] will soon come to the realisation that this is an event that no one-not even their fans- will pay to watch on PPV. It's just a money losing proposition".

Soulja Boy and Chris Brown aren't the only two pop-stars to be considering settling their ongoing beef in the boxing ring. Last night, Meek Mill suggested that he and Drake, who is allegedly dating Jenifer Lopez, should settle their beef in the boxing ring, with $5 million at stake.