Slumdog Millionaire girl Freida Pinto is well known for her dedication towards social causes. She has recently met with Indian Prime Minister Narendra Modi to spread awareness about the UN social initiative 'Girl Rising' project. Freida once again displayed her philanthropic side as she spoke at the SAWA Seminar at 2016 Cannes Lions International Festival of Creativity. Oscar nominated Chiwetel Ejiofor, and British filmmaker, humanitarian and campaigner Richard Curtis accompanied Freida to launch the Global Goals and Project Everyone Campaign. UN campaign will involve 193 countries and world leaders will adopt means and ways to end extreme hunger and poverty in developing nations.
Well known for being associated with various social causes, Freida also is a confirmed fashion diva. She has an intrinsic ability to effortlessly steal the scene with her style. At the Global Goals event in Cannes, she stood out in a strikingly beautiful number. The coral-coloured side split skirt teamed with a floral print top, straightaway brought her to the spotlight. Freida has recently concluded her film project that consisted of
'Project Everyone' founded by Richard Curtis aims at involving influential people to bring about changes in the lives of poor and needy. The Celebrities also launched the 'The World's First Global Cinema Ad Campaign' which aims at uniting the media and publication houses to create awareness.
The campaign which will start in September 2015 will touch upon more than a dozen divisions that can make a significant difference in the lives of people.
The 17-point agenda of the campaign includes no poverty, no hunger, good health, quality education, gender equality, clean water and sanitation, reduced inequality, good jobs, innovation and infrastructure and many more.
Addressing the gathering, Freida expressed hope to make people aware of the cause and urged them to participate with enthusiasm. Curtis, popular for writing some of the biggest rom-com such as Notting Hill and Bridget Jones Diary, has also directed popular films such as Love Actually and About Time in the past, and with the campaign he aims at making a difference in the lives of people.
At the Lions Cannes Festival, Curtis revealed that the ad, produced by Aardman, will be unveiled in September. Developed by Wallace and Gromit animators, the advert will have the voice over by Liam Neeson.
