Transformers star Shia LaBeouf has become well known for his wild and often bizarre behavior towards his own fame; famously known for pushing the boundaries of his persona and notoriety. The talented actor has gone from blockbuster movie star to experimental #Film artists as he's swapped roles in the likes of Wall Street: Money Never Sleeps, to appearing in Sia's music video, Elastic Heart, and one-off experimental plays.

Now it appears the American actor and director is reportedly in the middle of a new project with fellow #IAMSORRY collaborators Nastja Sade Ronkko and Luke Turner. According to The Hollywood Reporter, the project is called Follow My Heart and simply links to a live-steam of LaBeouf's own heartbeat for one whole week. When asked about the project, LaBeouf reported; "When people say 'listen to your heart' they are urging us to turn to the loving side of our selves; the imaginative the intuitive, the compassionate, the inner wisdom we all possess. They are telling us to listen to our passion".

LaBeouf and his collaborators go on to mention the connections between the collapse of physical distance due to the rise in technology but our "guidance system" remaining within our hearts. This isn't the first time LaBeouf has explored human emotion and connection through #Art and performance; throughout 2014 LaBeouf took part in a number of different stage production, ranging from jumping rope to find inner peace or skywriting public apologies.

There's something strangely disturbing about LaBeouf's behavior and while many have argued that he is simply entering a different stage or artistic expression, nodding towards the experimental genre of stage production or art performance; there's something wholly narcissistic about the live-streaming of ones own beating heart.

Have we entered a new age of fame that forces those withing the Hollywood limelight to break free of their constrictions by entering a strange self-loath and self-love state of expression? It's certainly possible. However, one could argue that the reign of money making, mainstream cinema has killed the need for performance art or any kind of organic expression of creativity. Either way, this is certainly a path LaBeouf is hell-bent on taking and there is still time to hear he beating heart through his Twitter. Will you be listening?