Consumer behavior that vary over time, the impact that its products and services can cause to the environment and search for studies of the best strategies for your target audience and society in general perceive what can be done for all win.
The market, especially due to competition requires you marketing area, studies, research and development constantly so that the product offered has advantages over the products of their competitors, but essentially, there is now concern about the environment, so there are new trends such as Eco-design, allowing marketers to develop products with less aggressive power and bring nature to the market with a simple concept, because without the environment there is no company.
The Eco-design is directly linked to research and development of new products or services, it is vital that companies today take measures to protect the environment, but traders will use this trend to make a good advertising firm, which is why what marketing companies break.
A marketer knows that in the market there is no trend, but it is the life cycles of products and services that begin or end, that's why when working with marketing must have an excellent view of what is far ahead of his time the product should be worked into the market at the right time and now companies that do not have or assume their responsibilities towards society, its customers and the environment are doomed to failure.
According to Wikipedia, the Eco-design is the term for a growing trend in architecture, engineering and design, where the main objective is to design places, products and services that somehow do reduce the use of non-renewable resources or minimize the impact on the environment. It is generally seen as a necessary tool to achieve sustainable development.
Those who advocate this philosophy believe that most environmental problems were caused by the conventional design and industry who ignored the risks and environmental impacts for the production of goods and services.
The Eco design is a means of reducing or eliminating these effects and to maintain the quality of life, replacing products and processes less hazardous to the environment.
Principles of Eco-Design:
Choice of low environmental impact materials: less polluting, non-toxic or sustainable or recycled, or requiring less energy in manufacturing.
Energy efficiency: using manufacturing processes with less energy.
Quality and durability: produce products that last longer and work better in order to generate less waste.
Modularity: create products whose parts can be replaced in case of failure, because it is no product that can be replaced, and thus generates less waste.
Re-use / re-use: Use of products made from the reuse or recycling of other products.
