For those who are keen to visit the best fish and chip shops when they are out and about in the United Kingdom, the latest top 50 list produced by 'Frymazine.com' deserves close attention. The top title in the fish frying and fast food industry is a much-respected voice when it comes to suggesting where to go to eat. Of particular interest are those establishments that consistently feature on the list, with eight having now been included three years in succession.

This year's list featured four shops that were adjudged as being of supreme quality in terms of the food being offered and their business, in general, attracting a 100% rating.

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That represented the highest number since the first list was produced three years ago.

With almost 500 shops entering this year, the competition was extremely strong. In order to judge each shop, a mystery visit was made by an independent company. Their assessment incorporated in excess of 40 things to be considered. Those ranged from not only the (obvious) quality of the fish and chips that the diners consumed, but also such factors as the general hygiene on the show, the presentation of the staff and customer service.

All of the shops that made the list achieved an admirable score of 95% or above from the mystery diners. Although a high proportion (32) of the top 50 were new to the list this year, the eight shops that have featured every year so far were:

  • Aragon Fisheries (Knaresborough)

  • Batter Sea Fish Bar (Huddersfield)

  • Colmans (South Shields)

  • Fairfield Plaice (Buxton)

  • Hill Top Village Fisheries (Slaithwaite)

  • Simpsons Fish & Chips (Cheltenham)

  • The Elite Fish & Chip Company (Sleaford)

  • The Elite Fish & Chip Company (Lincoln)

There were in actuality 54 shops that made the 'top 50', as several shops were tied on the 95% minimum benchmark, such was the high standard.

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The majority were located in England (46), with 5 in Scotland, 2 in Northern Ireland and just the one in Wales.

Each of the shops that featured on the 'top 50' list have been encouraged to utilise platforms such as Facebook and Twitter to promote their businesses further. All of the business sectors seem to recognise the growing importance of #Social media as a means of potentially boosting sales in the future. Not only can they make reference to their inclusion on the prestigious list as an endorsement of their product, it is also expected that the rest of the industry will strive to make the list in the future. That should raise standards in the industry across the board, which should benefit customers in the long run. #Advertising