Dear Blasters,

From Monday, 23rd January we will reduce the number of characters allowed in the main title of your articles from 90 to 80 characters.

Why? Because less is more:

1) A shorter title tends to convey a message more clearly

2) Users are more likely to click on articles with shorter, punchier titles

3) Readers use mobile, and on mobile you need to get straight to the point

So be sharp, be focused, and be brief.

Keep blasting!

The #Blasting News Team